Over the past few years, Roher/Sprague Partners has created a new marketing image for the American Red Cross in Greater New York. We have developed a consistent and clear graphic image for a series of brochures describing volunteer opportunities, Red Cross services, annual reports and various fundraising pieces. Since the World Trade Center disaster, R/S has produced an instant signage system for Respite and Service Centers at Ground Zero and around the metropolitan area. R/S has created brochures describing disaster services available to all in more than a dozen languages for distribution at these service centers to a varied population. Posters and flyers, also produced in many languages, were designed and printed on a rush schedule to meet the immediate needs for the disaster response.